{"id":8307,"date":"2024-07-15T11:52:06","date_gmt":"2024-07-15T09:52:06","guid":{"rendered":"https:\/\/www.coutellerie-neron.com\/?page_id=8307"},"modified":"2024-07-15T11:52:07","modified_gmt":"2024-07-15T09:52:07","slug":"coutellerie-neron-a-story-of-cutlery-passion-from-the-durolle-to-new-technologies","status":"publish","type":"page","link":"https:\/\/www.coutellerie-neron.com\/en\/coutellerie-neron-a-story-of-cutlery-passion-from-the-durolle-to-new-technologies\/","title":{"rendered":"Coutellerie Neron: A Story of Cutlery Passion from the Durolle to New Technologies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7803&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Dive into the heart of our village, where the tumultuous waters of the Durolle have inspired a cutlery <strong>passion passed down from generation to generation since the\u00a0late 19th century<\/strong>. The craftsmanship, deeply rooted in our history, demonstrates constant commitment and perpetual evolution.<br \/>\nMy grandfather, \u00c9tienne, elevated\u00a0our local activity into an <strong>exporting company to Egypt and Africa<\/strong> with the manufacture of knives for the navy. Unfortunately, the 1929 crisis ended this commercial\u00a0venture.<\/p>\n<p>Subsequently, a transition to a more traditional activity dedicated to <strong>culinary professions<\/strong> was initiated. The 1950s saw his son, Jean, respond to the growing\u00a0demand in France with <strong>knives intended for housewives<\/strong>.<br \/>\nTo produce quickly and in quantity, Jean acquired an abandoned sawmill. With the support of his wife, the\u00a0company developed, specializing notably in utility kitchen knives, table knives, and oyster knives.<\/p>\n<p style=\"text-align: left;\">The <strong>La Fourmi<\/strong> brand, rooted in excellence since its <strong>creation in 1899,<\/strong> made history by introducing the famous <strong>Laguiole knives to French tables<\/strong>, previously reserved\u00a0for men&#8217;s pockets.<br \/>\nWhen I joined the company in the mid-90s, I was welcomed by more than 1,400 square meters dedicated to our activity, a turnover reaching one\u00a0million, and a commercial positioning initially low to mid-range.<\/p>\n<p style=\"text-align: left;\">The 2000s presented challenges, with La Fourmi in the shadow of <strong>fierce competition<\/strong>. However,\u00a0thanks to our resilience, new technologies, and targeted investments since 2006, we have expanded our range, improved the quality of our knives, and maintained\u00a0competitive prices. <strong>Each knife results from the collective efforts<\/strong> of our entire team, embodying our distinctive know-how.<\/p>\n<p>Despite economic shocks and global competition, La Fourmi remains unshakable, as does our commitment to the<strong> artisanal trade<\/strong>. A huge thank you to our loyal\u00a0customers, the true pillar of the recognition of French know-how, and let&#8217;s not forget our motto: <strong>&#8216;La Fourmi fait bon profit!&#8217;<\/strong><\/p>\n<h2>The team is involved at all levels of manufacturing.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7812&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7803&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Dive into the heart of our village, where the tumultuous waters of the Durolle have inspired a cutlery passion passed down from generation to generation since the\u00a0late 19th century. The craftsmanship, deeply rooted in our history, demonstrates constant commitment and perpetual evolution. My grandfather, \u00c9tienne, elevated\u00a0our local activity into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7803,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"product_gamme":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coutellerie Neron: A Story of Cutlery Passion from the Durolle to New Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coutellerie-neron.com\/en\/coutellerie-neron-a-story-of-cutlery-passion-from-the-durolle-to-new-technologies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coutellerie Neron: A Story of Cutlery Passion from the Durolle to New Technologies\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7803&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Dive into the heart of our village, where the tumultuous waters of the Durolle have inspired a cutlery passion passed down from generation to generation since the\u00a0late 19th century. The craftsmanship, deeply rooted in our history, demonstrates constant commitment and perpetual evolution. 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