{"id":8442,"date":"2024-08-01T14:12:17","date_gmt":"2024-08-01T12:12:17","guid":{"rendered":"https:\/\/www.coutellerie-neron.com\/?p=8442"},"modified":"2024-08-01T14:12:17","modified_gmt":"2024-08-01T12:12:17","slug":"press-review-the-unusual-story-of-laguiole-knives-featured-in-netflixs-hit-series-squid-game","status":"publish","type":"post","link":"https:\/\/www.coutellerie-neron.com\/en\/press-review-the-unusual-story-of-laguiole-knives-featured-in-netflixs-hit-series-squid-game\/","title":{"rendered":"Press Review: The Unusual Story of Laguiole Knives Featured in Netflix’s Hit Series ‘Squid Game’"},"content":{"rendered":"

The unexpected appearance of Laguiole knives from the Jean N\u00e9ron cutlery in Netflix\u2019s hit series \u201cSquid Game\u201d has truly captured media attention. This press review explores the media coverage of this appearance, highlighting its impact.<\/p>\n

1. Unexpected Visibility<\/strong><\/h2>\n

Le Figaro: \u201cSquid Game\u201d: Laguiole Knives Spotted in Netflix\u2019s Hit Series<\/h3>\n

Le Figaro<\/a><\/em> highlights the appearance of Jean N\u00e9ron\u2019s Laguiole knives in \u201cSquid Game.\u201d Catherine N\u00e9ron, manager of the company based in Chabreloche, near Thiers, is astonished by this discovery. \u201cThis somewhat crazy story actually happened to us!\u201d Le Figaro notes an increase in sales in South Korea, making it one of the company\u2019s main markets. The article also discusses the geographical indication dispute between Laguiole producers from Aveyron and Thiers.<\/p>\n

La Montagne:<\/em> A Laguiole Knife Made in Chabreloche (Puy-de-D\u00f4me) Featured in Netflix\u2019s Squid Game<\/h3>\n

La Montagne<\/a> explores the enormous popularity of \u201cSquid Game,\u201d with 111 million Netflix accounts watching the series in 17 days. It highlights Catherine N\u00e9ron\u2019s astonishment at seeing her knives in a scene from the series and details the expansion of the company\u2019s exports, which now represent 40% of its revenue. Jean N\u00e9ron\u2019s cutlery not only exports to South Korea but also to the United States, Canada, Australia, New Zealand, Japan, Brazil, and Chile.<\/p>\n

2. Economic and Cultural Impact<\/strong><\/h2>\n

Ouest-France:<\/em> \u201cSquid Game\u201d: Laguiole Knives from Aveyron Spotted in Netflix\u2019s South Korean Series<\/h3>\n

Ouest-France<\/a> reveals the presence of Laguiole knives in the latest episodes of Netflix\u2019s \u201cSquid Game.\u201d Catherine N\u00e9ron expresses her surprise and mentions that the model \u201cle Gastronome\u201d is very popular in South Korea, with 150,000 pieces sold in 2021 out of a total of 1.8 million knives sold.<\/p>\n

France 3 R\u00e9gions:<\/em> \u201cSquid Game\u201d: When Knives Made in Puy-de-D\u00f4me Are Featured in Netflix\u2019s Series<\/h3>\n

France 3 R\u00e9gions<\/a> emphasises the importance of the South Korean market for the cutlery, representing 40% of its export revenue. Catherine N\u00e9ron expresses concerns about the company\u2019s ability to meet increased demand due to this visibility. The series has boosted the South Korean market to the extent of having to ration the distributor to supply other clients.<\/p>\n

TF1 Info:<\/em> \u201cSquid Game\u201d: Is There a Real Laguiole Knife in the Series?<\/h3>\n

TF1 Info<\/a> confirms the presence of Laguiole knives in \u201cSquid Game\u201d and highlights the media impact. Catherine N\u00e9ron is surprised and mentions the geographical indication dispute between Aveyron and Thiers cutlers regarding the \u201cLaguiole\u201d name. The SME, which employs 22 people, fears it may not be able to meet a potential increase in demand.<\/p>\n

3. Reactions and Perspectives<\/strong><\/h2>\n

Le Parisien:<\/em> \u201cSquid Game\u201d: The Incredible (and Unintentional) Publicity for Laguiole Knives<\/h3>\n

Le Parisien<\/a> emphasizes the unexpected exposure of Laguiole knives in \u201cSquid Game.\u201d Catherine N\u00e9ron confirms that this appearance was not planned. \u201cOur exporter had previously asked me if I had any objections to giving a few of our knives to a director, which I didn\u2019t pay much attention to at the time!\u201d The series, viewed by 111 million households in 17 days, provides unprecedented visibility for the cutlery.<\/p>\n

Actu.fr:<\/em> Squid Game: Knives Made in Puy-de-D\u00f4me in the Netflix Series!<\/h3>\n

Actu.fr<\/a> describes how Catherine N\u00e9ron discovered the appearance of the knives in \u201cSquid Game\u201d by chance, after being contacted by a professional contact who recognized their products on screen. This publicity offers a commercial opportunity, though the cutlery is concerned about its ability to meet demand.<\/p>\n

The media coverage of the appearance of Laguiole knives from Jean N\u00e9ron cutlery in \u201cSquid Game\u201d demonstrates the enthusiasm for this exposure. Media outlets such as Le Figaro, La Montagne, France 3 R\u00e9gions, and Actu.fr treat it as a major topic, while others like Radio France and TF1 Info (LCI) mention it more incidentally. This visibility has significant economic repercussions, notably an increase in exports to South Korea, and recognition of French craftsmanship internationally.<\/p>\n","protected":false},"excerpt":{"rendered":"

The unexpected appearance of Laguiole knives from the Jean N\u00e9ron cutlery in Netflix\u2019s hit series \u201cSquid Game\u201d has truly captured media attention. This press review explores the media coverage of this appearance, highlighting its impact. 1. Unexpected Visibility Le Figaro: \u201cSquid Game\u201d: Laguiole Knives Spotted in Netflix\u2019s Hit Series Le Figaro highlights the appearance of […]<\/p>\n","protected":false},"author":1108,"featured_media":8227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nPress Review: The Unusual Story of Laguiole Knives Featured in Netflix's Hit Series 'Squid Game'<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coutellerie-neron.com\/en\/press-review-the-unusual-story-of-laguiole-knives-featured-in-netflixs-hit-series-squid-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Review: The Unusual Story of Laguiole Knives Featured in Netflix's Hit Series 'Squid Game'\" \/>\n<meta property=\"og:description\" content=\"The unexpected appearance of Laguiole knives from the Jean N\u00e9ron cutlery in Netflix\u2019s hit series \u201cSquid Game\u201d has truly captured media attention. 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